Josh Asked:初期市場數據似乎不好,該Pivot嗎?

Three months ago, our product went to alive, and since then there were about 90 unique visitors came visiting our website, and 35 of them signed up for the service, and 20 of them upload files there, and 3 of them used it to solve the problem we are trying to solve.

But 2 out of these 3 stop using it because we lack of the features they want, so only 1 people out of 90 is using it to solve the problem we are trying to solve. (I tried to email to those 2 who stop using, one of them was saying we were lack of the feature he want and I asked him what he wanted. But he didn’t reply me. The other was uploading some giant size files and I told her that we will charge $0.1 per GB per month if the file size is over the limit, and then she decided to stop using our service. I think this tells that our solution is not very attractive.)

We see more people are using our product to be their personal cloud player, instead of hosting podcast. (I’m sure personal cloud player has a much bigger market size than podcast hosting, but there are lots of existing products out there.)

My questions are:

1. From the summary statistics we saw, can we confirm that our product is not solving the problem? Or how can we validate it?

2. Should we pivot to Persona Cloud player?

Thank you.

我們的產品從三個月前上線後,有約90個人來我們的網站,其中35個人註冊了這個服務,而這35個人中有20個人上傳檔案,卻只有3個人試用過我們的產品,最後,那3個試過產品的人中有2個人不再使用。由於我們網站缺乏他們想要的功能,所以在那拜訪網站的90個人中,僅1個人變成我們的用戶。

(我曾試著寫信給那兩位停用我們服務的用戶,其中一人表示,因為我們缺乏他想要的功能所以停止使用,但詢問他想要的功能是什麼?他卻沒有回應。另一個人則曾上傳過很大的檔案,在我們告知他若每月上傳的檔案大小超過容量限制,每GB將收取1美元後,他便停用了我們的服務。我覺得這代表我們提出的解決方案不是很有吸引力。)

我們發現,有越來越多的人使用我們的產品當作他們的Cloud Player,而不是本機的podcast。(我敢肯定,個人化Cloud Player的市場比本機podcast大多了,但也已經出現了很多產品。)

我的問題是:

1.從我們彙整的數據中,能否確認我們的產品有無問題?或是該如何驗證?

2.我們是否該Pivot去做Cloud Player?

謝謝。